Indian Students’ Association (ISA)

ISA serves to connect members of the South Asian diaspora at UC Berkeley by hosting large-scale annual events such as Raas Garba, Diwali, Holi, and smaller movie nights and community-building events. Our goal is to highlight the rich, vibrant traditions of India on campus.

As the Marketing Director, my main goal was to revamp the club's social media presence and create captivating images for our marketing collateral. I was able to boost our Instagram & Facebook engagement exponentially, and our promotional videos and graphics were reached by thousands of students, attracting thousands to our student-run events.

Key skills: leadership, social media growth, growth marketing, community management, event planning, Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom)

DUTIES:

Event Promotion

Social Media Strategy & Management

Content Creation: Graphic Design, Promotional Videos

Annual Recruitment Strategy & Execution