Interning at WarnerMedia for HBO Max gave me the experience of working for a start-up under a multimillion dollar company! Some of the titles I worked on include:
Zack Snyder’s Justice League
DC’s Titans
Gossip Girl Reboot
Friends Reunion
Made for Love
Key skills I picked up include: Instagram, Twitter, TikTok, brand voice writing and audience personas, sub-brands, Google Suite management, script coverage, and streaming service knowledge.
DUTIES:
Pop Culture / Trend Analysis
Community Engagement Tracking
Partnership, Influencer, and Paid Activation Research
Social Media Management
Influencer Communication / Liaising
Marketing Campaign Strategy
Premiere and Event Planning
External Agency Meetings
Brand Management
Marketing Case Studies
-
ZACK SNYDER'S JUSTICE LEAGUE
The long-anticipated remake became the most Tweeted-about movie of 2021 thanks to the tireless work of the social team. I learned about targeting & communicating with key influencers, engaging with fan theories on Twitter, and creating immersive PR mailers (including an augmented reality Mother Box and artist-commissioned hero T-shirts).
-
GOSSIP GIRL REBOOT
11 years later, the iconic series was revived with enthusiasm due to the detailed social media work. I learned how to craft unique social voices and personalities as we developed individual Instagram accounts for each main character. Harnessing my knowledge of pop culture and fashion/beauty trends helped a lot, as identifying elevated partnerships was of the utmost importance: the characters participated in mock Vogue videos and the real-life gossip account Deuxmoi even chatted about the series finale.
-
MADE FOR LOVE
The dark comedy series adaptation of the book of the same name kicked off its social campaign with an amusing trailer: Ray Romano reciting the lyrics to Beyonce’s “Crazy in Love” in spoken word. This campaign taught me how to dig deep into specific fanbases as I scoured BookTok (book lovers’ corner of TikTok) and aimed to find diverse influencers and creators.
