CITRIS and the Banatao Institute

CITRIS and the Banatao Institute helps promote research in a variety of fields, including biotechnology and environmental conservation. As a Multimedia Student Assistant, I was responsible for the organization’s content creation (including social media posts, videos, and shot lists), as well as assisting with the overall marketing and brand strategy.

Key skills I picked up include: Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom), YouTube, Meltwater (media lead management), Google Suite, and Vimeo.

DUTIES:

Content Creation for Social Media & YouTube

Graphic Design

Social Media Strategy

Basic Analytics for Instagram & Facebook (600 new Instagram impressions)

Multimedia Production (Shot Lists, Rough Cuts)

YouTube Strategy

Brand Management

Communications (Media Contact Lists)