As a Marketing Intern, I strategized numerous aspects of our campaigns, including events, social media, partnerships, and paid media. I researched the social and cultural contexts behind our various films and conducted case studies on marketing techniques in entertainment.
Key skills I picked up include: Adobe Photoshop, Google Suite, Dropbox asset management, and Canva.
DUTIES:
Social Media Strategy
Marketing Strategy
Partnership Research
Competitor Analysis
Grassroots Research
CAMPAIGNS
INITIATIVES
I helped craft a grassroots approach targeting college students, various cultural groups, and underrepresented communities to raise awareness of ARRAY’s LEAP initiative and ARRAY 101 learning guides.