ARRAY

Marketing Intern

Fall 2020

As a Marketing Intern, I strategized numerous aspects of our campaigns, including events, social media, partnerships, and paid media. I researched the social and cultural contexts behind our various films and conducted case studies on marketing techniques in entertainment.

Key skills I picked up include: Adobe Photoshop, Google Suite, Dropbox asset management, and Canva.

DUTIES:

Social Media Strategy

Marketing Strategy

Partnership Research

Competitor Analysis

Grassroots Research

CAMPAIGNS 

INITIATIVES 

I helped craft a grassroots approach targeting college students, various cultural groups, and underrepresented communities to raise awareness of ARRAY’s LEAP initiative and ARRAY 101 learning guides.