ARRAY

Executive Assistant to the Chief Marketing Officer

May - November 2021

In my first full-time role after graduating from UC Berkeley, I returned to ARRAY. Director Ava DuVernay’s Peabody Award-winning social impact arts collective pushes for the representation of diverse filmmakers in the entertainment industry.

As the Executive Assistant to Jeff Tobler (the Chief Marketing Officer), I worked across all pillars of the company to help promote the award-winning titles as well as educate our audiences on social issues and initiatives.

Key skills I picked up include: Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator), Monday, Google Suite, and Dropbox asset management.

DUTIES:

Social Media

Marketing Strategy

Content Creation

Brand Management

Event Organization (NEW YORK COMIC CON, ARRAY’s 10th Anniversary)

Panel Organization (EMMYs)

Communications and PR

Grassroots Research

Podcast Management

PROJECT HIGHLIGHTS

ARRAY Crew: Booked & Busy

I directed and produced this social media series highlighting below-the-line film/TV crew members who utilized ARRAY’s hiring platform, ARRAY Crew. I conducted crew member outreach, interviewed each member, and led the editing/posting process. The series has accumulated 50K+ views across social platforms.
**Interview: Jada George**

Marketing Strategy

A small marketing team means all hands on deck! I helped strategize social media tactics, YouTube channel management, potential partnerships, and PR mailers. Targeting an Instagram audience of 113K+, I personally designed multiple social media assets using Adobe Photoshop & Illustrator that were posted on the company account as well as on Ava’s account.
**Social Media Post**

CAMPAIGNS

INITIATIVES

Helped organize panels for Emmys and New York Comic Con with ARRAY Crew members: conducted outreach and acted as liaison for panel attendees and assisted in creation of final videos.